Before Campaign Budget Optimization (CBO), the only option advertisers had for setting budgets in Facebook was within the ad set level (e.g., audience). And if you were managing multiple campaigns, it could be a long, complicated process to allocate budgets for each audience. Using CBO can simplify the campaign management process by controlling how much...
PPC Campaign Restructure Fuels Massive Year-Over-Year Climb
A beloved outdoor apparel brand needed a new approach to PPC and later to paid social media. Portent rose to the challenge driving massive gains in both branded and non-brand search.
RealTruck.com and Portent Rev Up Organic Traffic and Revenue
RealTruck.com needed to address a major decline in organic traffic. With over a million product pages Portent shifted into high gear to deliver massive growth through SEO. This effort was honored with a US Search Award for Best SEO Campaign of the Year.
Turn It Up: Expanding Audience Reach with Content Strategy for a Digital Music Service
“More music to more people.” That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar.
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Featured Blog Posts
A small sampling of expert advice and insight from Portent's blog.
Updated on June 11, 2020, to include current instructions. Facebook’s search function allows you to search for people, posts, photos, videos, groups, and more, based on your own Facebook activity. This includes the pages you like on Facebook as well. For most of us, there’s nothing to worry about. Declaring you “Like” Grey’s Anatomy is...
Cross-domain tracking stitches a user’s sessions on your site together that would have otherwise been split up into different sessions by root domain. This type of tracking may be necessary on your site if users are ever able to navigate across domains within one session. In this post, we’ll walk through how to identify the...