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The Portent Blog

News and insight from Portent and around the world of digital marketing. From search to social, analytics to Amazon.

Internet Marketing

The Digital Marketing Stack: Channels

This series was originally written by Ian Lurie in 2015 and updated by Chad Kearns in 2020. This is the very last post in the Digital Marketing Stack series! Part 1: The Digital Marketing StackPart 2: InfrastructurePart 3: AnalyticsPart 4: Content Part 5: The Channels – Paid, Earned and Owned ← You are here The...

Internet Marketing

The Digital Marketing Stack: Content

This series was originally written by Ian Lurie in 2015 and updated by Chad Kearns in 2020. In Part 3, I talked about analytics. In this post, I’ll finally talk about content. This is content, by the way. Part 1: The Digital Marketing StackPart 2: InfrastructurePart 3: Analytics Part 4: Content ← You are herePart...

Internet Marketing

The Digital Marketing Stack: Analytics

This series was originally written by Ian Lurie in 2015 and updated by Chad Kearns in 2020. In Part 2, I talked about infrastructure and its place in the Marketing Stack. In this post, I talk about analytics and its role in internet marketing. Part 1: The Digital Marketing StackPart 2: Infrastructure Part 3: Analytics...

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Practical, downloadable advice and strategies. Improve your day-to-day or your overall marketing strategy with sage advice and just a hint of skepticism from the experts.

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Need a pithy or inspiring title to start your next piece of brilliant content? Perhaps some help developing a brand voice? Or maybe just a complete on-page SEO review from a browser extension. We build free tools for the digital marketing industry because it’s fun and it’s useful.

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RainGage? Digital Marketing Diagnostics

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The Portent Tone of Voice Generator

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Portent’s SEO Page Review Chrome Extension

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